Job: Digital Marketing

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Title Digital Marketing
Salary Competitive Package
Location London
Job Information

Role
• We are looking for an exceptional Digital Marketing Associate Manager, to join our growing and multi-talented team. He/she should be proactively minded with an analytical and data driven approach, and possess an in-depth understanding of digital marketing tools and platforms.
• The successful applicant’s clear focus will be on building the right digital marketing foundations for the firm and will be able to provide informed recommendations to the Head of Marketing
Responsibilities
• Developing the digital marketing strategy, setting, monitoring and reporting against precise goals, to accurately assess the effectiveness of the activity and ROI.
• Managing and handling website content in line with the brand team, optimising landing pages to increase dwell times and encourage repeat visits.
• Reviewing SEO to drive and increase traffic, developing SEO plans and implementing them via the commissioned parties.
• Drafting posts for social media platforms (LinkedIn, Twitter, Instagram, Facebook, etc.), manage the traffic with the social media agencies, getting all materials signed off and posted.
• Managing all email campaigns, regularly tracking the results, and reshaping the new posts with the emailing agency.
• Helping to organise and manage small scale digital advertising campaigns, with the support of media planning and creative agencies.
• Informing and empowering the marketing and brand teams to use digital channels appropriately, following the new trends.
• Collecting the data for developing the firm’s social media strategy including expansion of digital channels.
• Setting up, measuring, and reporting performance of web activity and, when relevant, other digital campaigns.
• Monitor competitor reach in social and SEO, as well as digital media spending.
Personal Specifications
• Minimum of 2 years of experience in a similar position, preferably at a FinTech, banking or online trading company, with a minimum 5 years of experience in marketing related roles
• Strong knowledge of website analytics tools to track and analyse website traffic flow and provide regular internal reports
• Background in managing and maintaining websites and optimising them for SEO, familiarity with content management systems (CMS)
• Demonstrable knowledge of key media platforms and their application within the financial and professional services.
• Experience of planning, researching, writing and optimising content for the website and social media platforms.

• Experience of using solutions to schedule posts and track performance.
• Knowledge and experience of driving engagement on social media sites.
• Experience of helping to implement and manage advertising campaigns in digital mediums.
• Ability to understand and implement paid advertising on social media, evaluate all related media plans and buying processes.
• Knowledge and experience of managing email campaigns with the agency with basic knowledge of related software.
• Familiarity with using CRM systems.
• Degree or equivalent experience in Digital Media, Marketing, Communication or related field.

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